Murray, along with Estelle, was instrumental in the growth of dale's Sauces, Inc. In 1975 they established the basic operating procedures and business philosophies that dictate the policies of dale's Sauces, Inc. to this day. Murray was a major catalyst behind the expanded distribution and upgrades in technology that dale's Sauces experienced between 1975 and 1983. One of the main tenets of Murray's philosophy was that each mixture of herbs and spices be combined every morning to ensure the freshest product possible. This procedure is still being followed today by Estelle's son, Michael Levine.